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Basic marketing : a global-managerial approach /

658.8
   Perreault, William D.
                  Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 12th ed. - Chicago : Irwin, c1996. - 1 v. (various pagings) : col. ill., col. maps ; 27 cm. - - The Irwin series in marketing . Includes bibliographical references and indexes.

english

                 ISBN: 0256139903 0256206872

LCCN: 95034965

                 Түлхүүр үг: Marketing, Management.

LC Class. No.: HF5415.13 / .M369 1996

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