MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03831aam a22007331i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
021333117 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UkOxU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200528101322.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m || d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180615s2018 gw a o 000 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB8O1650 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783662553817 |
|
|---|
| International Standard Book Number |
3662553813 |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.1007/978-3-662-55381-7 |
| Source of number or code |
doi |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)019100283 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
com.springer.onix.9783662553817 |
| Source of stock number/acquisition |
Springer Nature |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DKDLA |
| Language of cataloging |
eng |
| Description conventions |
pn |
| -- |
rda |
| Transcribing agency |
DKDLA |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
UIU |
| -- |
AU@ |
| -- |
WYU |
| -- |
OCLCQ |
| -- |
NOC |
| -- |
OCLCO |
| -- |
Uk |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblsr |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.5-HF5415.53 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJSU |
| Source |
bicssc |
|
|---|
| Subject category code |
BUS018000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, V., |
| Relator term |
author. |
| 9 (RLIN) |
39778 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer Relationship Management : |
| Remainder of title |
concept, strategy, and tools / |
| Statement of responsibility, etc. |
V. Kumar, Werner Reinartz. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3. ed. 2018 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Berlin, Heidelberg : |
| Name of producer, publisher, distributor, manufacturer |
Springer Berlin Heidelberg : |
| -- |
Imprint: Springer, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xxv, 411 pages) : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Springer Texts in Business and Economics, |
| International Standard Serial Number |
2192-4333 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Restricted admission to print |
|
|---|
| General note |
Academic |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CRM: Conceptual Foundation: Strategic CRM Today -- Concepts of Customer Value -- Strategic CRM: Strategic CRM -- Implementing the CRM Strategy -- Analytical CRM: Customer Analytics Part I -- Customer Analytics Part II -- Data Mining -- Using Databases -- Operational CRM: Software Tools and Dashboards -- Loyalty Programs: Design and Effectiveness -- Campaign Management -- Impact of CRM on Marketing Channels -- CRM Issues in the Business-To-Business Context -- Customer Privacy Concerns and Privacy Protective Responses -- CRM in Social Media -- Advances in CRM Applications: Applications of CRM in B2B and B2C Scenarios Part II -- Future of CRM |
| 506 1# - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Legal Deposit; |
| Physical access provisions |
Only available on premises controlled by the deposit library and to one user at any one time; |
| Authorization |
The Legal Deposit Libraries (Non-Print Works) Regulations (UK). |
| Institution to which field applies |
UkOxU |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Terms governing use and reproduction |
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. |
| Institution to which field applies |
UkOxU |
| 546 ## - LANGUAGE NOTE |
|---|
| Хэл |
English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business. |
| 9 (RLIN) |
39779 |
|
|---|
| Topical term or geographic name entry element |
Customer relations |
| General subdivision |
Management. |
| 9 (RLIN) |
22739 |
|
|---|
| Topical term or geographic name entry element |
Leadership. |
| 9 (RLIN) |
39780 |
|
|---|
| Topical term or geographic name entry element |
Big data. |
| 9 (RLIN) |
39781 |
|
|---|
| Topical term or geographic name entry element |
Business and Management |
| 9 (RLIN) |
39782 |
|
|---|
| Topical term or geographic name entry element |
Big Data/Analytics |
| 9 (RLIN) |
39783 |
|
|---|
| Topical term or geographic name entry element |
Business Strategy/Leadership |
| 9 (RLIN) |
39784 |
|
|---|
| Topical term or geographic name entry element |
Big data |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01892965 |
| 9 (RLIN) |
39781 |
|
|---|
| Topical term or geographic name entry element |
Business |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00842262 |
| 9 (RLIN) |
39779 |
|
|---|
| Topical term or geographic name entry element |
Customer relations |
| General subdivision |
Management |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00885539 |
| 9 (RLIN) |
22739 |
|
|---|
| Topical term or geographic name entry element |
Leadership |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00994701 |
| 9 (RLIN) |
39780 |
|
|---|
| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
Industries |
| -- |
Computer Industry. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
39785 |
|
|---|
| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
Management. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
39786 |
|
|---|
| Topical term or geographic name entry element |
Business mathematics & systems. |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
39787 |
|
|---|
| Topical term or geographic name entry element |
Business strategy. |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
39788 |
|
|---|
| Topical term or geographic name entry element |
Management science. |
| 9 (RLIN) |
39789 |
|
|---|
| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
Customer Relations. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
39790 |
|
|---|
| Topical term or geographic name entry element |
Customer services. |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
22739 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reinartz, Werner, |
| Relator term |
author |
| 9 (RLIN) |
39791 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Springer texts in business and economics. |
| International Standard Serial Number |
2192-4333 |
| 9 (RLIN) |
4915 |
| 856 ## - Цахимаар унших |
|---|
| Цахимаар унших |
<a href="https://online.fliphtml5.com/lluzx/uynz/">https://online.fliphtml5.com/lluzx/uynz/</a> |
| Public note |
Цахимаар унших |
| 884 ## - DESCRIPTION CONVERSION INFORMATION |
|---|
| Conversion process |
LDL ebooks ONIX to marcxml transformation using Record_Load-eBooks_Legal_Deposit_onix2marc_v2-1.xsl |
| Conversion date |
20181024 |
| Identifier of source metadata |
com.springer.onix.9783662553817 |
| Conversion agency |
Uk |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Цахим ном |