381
   Zentes, Joachim,
                  Strategic retail management : text and international cases / Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein. - Third edition. - 1 online resource : illustrations. - - Lehrbuch . - Lehrbuch. .

Academic Includes bibliographical references.
Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement.

Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time;


Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.


English

                 9783658101824 3658101822 9783658101831 3658101830

com.springer.onix.9783658101831 Springer Nature

GBB953803 bnb

                 Retail trade, ManagementCase studies.Retail trade, Management.Retail trade, Management.


Case studies.

HF5429