381
Zentes, Joachim,
Strategic retail management : text and international cases /
Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein.
- Third edition.
- 1 online resource : illustrations. -
- Lehrbuch .
- Lehrbuch. .
Academic
Includes bibliographical references.
Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement.
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Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.