658.8
   Dwyer, F. Robert
                  Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 3rd ed. - Boston, Mass. : McGraw-Hill, c2006. - xxix, 683 p. : ill., charts ; 26 cm. - - McGraw-Hill/Irwin series in marketing . Includes bibliographical references (p. 652-660) and index.



english

                 0072865784 (alk. paper)

2004058191

                 Marketing., 

HF5415 / .D92 2006