658.8 <br/>

   Perreault, William D.<br/>
                  Basic marketing :  a global-managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 12th ed. 
 - Chicago :  Irwin,  c1996. 
 - 1 v. (various pagings) :  col. ill., col. maps ;  27 cm. -
 - The Irwin series in marketing .
Includes bibliographical references and indexes. <br/>
<br/><br/><br/>english 
<br/><br/>                 <label>ISBN: </label>0256139903 0256206872 
<br/><br/><label>LCCN: </label>95034965  
<br/><br/>                 <label>Түлхүүр үг: </label>Marketing, Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 1996