Includes index.

Brief history of mobile : In the beginning, The evolution of devices, the brick era, the candy bar era, the feature phone era, the Smartphone era, the Touch era -- Mobile ecosystem : Operators, networks, Devices, Platforms, Application frameworks, Java, S60, BREW, Flash Lite, Windows Mobile, Cocoa Touch, Android SDK, Web Runtimes (WRTs), WebKit, the Web, applications, services -- Why mobile? -- Designing for context -- Developing a mobile strategy: forget what you think you know; believe what you see, not what you read; constraints never come first; Focus on context, goals, and needs; you can't support everything; Don't convert, create; Keep it simple -- Types of mobile applications -- Mobile application medium types: SMS; Mobile websites; Mobile web widgets; Mobile web applications; Native applications; Games; Mobile application media matrix; Application context; Utility context ; Locale context; Informative applications' Productivity application context ; Immersive full-screen applications; Application context matrix -- Mobile information architecture -- Mobile desire -- Mobile web apps versus native applications -- Mobile 2.0 -- Mobile web development -- iPhone web apps -- Adapting to devices -- Making money in mobile -- Supporting devices -- The future of mobile.

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