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015			_aGBB8O4212 _2bnb
020			_a9783319219905 _q(electronic bk.)
020			_a3319219901 _q(electronic bk.)
020			_a3319219898 _q(Trade Cloth)
020			_a9783319219899 _q(Trade Cloth)
020			_z9783319219899
024	7		_a10.1007/978-3-319-21990-5 _2doi
024	3		_a9783319219899
035			_a(Uk)019184343
037			_acom.springer.onix.9783319219905 _bSpringer Nature
040			_aGW5XE _beng _erda _epn _cGW5XE _dOCLCO _dOCLCF _dOCLCO _dYDXCP _dREB _dCOO _dKSU _dJG0 _dOCLCQ _dIAD _dJBG _dICW _dESU _dZ5A _dILO _dICN _dIAS _dOCLCQ _dIOG _dU3W _dEBLCP _dUk
042			_aukblsr
050		4	_aHF5415.1265
072		7	_aKNT _2bicssc
072		7	_aJFD _2bicssc
072		7	_aBUS070060 _2bisacsh
082	0	4	_a659.14/4 _223
100	1		_aLooy, Amy van, _eauthor. _937870
245	1	0	_aSocial media management : _btechnologies and strategies for creating business value / _cAmy Van Looy.
264		1	_aCham : _bSpringer, _c[2015].
264		4	_c©2016
300			_a1 online resource (xix, 250 pages) : _billustrations.
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
490	1		_aSpringer texts in business and economics, _x2192-4333
500			_aAcademic
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction.- Definitions, Social Media Types and Tools.- Social media Strategy and Return on Investment.- Online Advertising and Viral Campaigns.- SocialCustomer Relationship Management.- Search Engine Optimization.- Sentiment Analysis and Opinion Mining (Business Intelligence).- Social Network Data and Predictive Mining (Business Intelligence).- e-Recruitment.- Crowdfunding.- Legal andEthical Issues inSocialMedia.- Wrap-up.
506	1		_aLegal Deposit; _cOnly available on premises controlled by the deposit library and to one user at any one time; _eThe Legal Deposit Libraries (Non-Print Works) Regulations (UK). _5UkOxU
540			_aRestricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. _5UkOxU
546			_aEnglish
588	0		_aOnline resource; title from PDF title page (SpringerLink, viewed September 24, 2015).
650		0	_aBusiness. _937871
650		0	_aSocial media. _937872
650		0	_aInternet marketing. _937873
650		0	_aBusiness _xComputer network resources. _937874
650		7	_aBusiness _xComputer network resources. _2fast _0(OCoLC)fst00842280 _937874
650		7	_aInternet marketing. _2fast _0(OCoLC)fst00977272 _937873
650		7	_aSocial media. _2fast _0(OCoLC)fst01741098 _937872
650		7	_aBusiness & Economics _xInformation Management. _2bisacsh _937875
650		7	_aBusiness & Economics _xMarketing _xGeneral. _2bisacsh _937876
650		7	_aComputers _xElectronic Commerce. _2bisacsh _937877
650		7	_aBusiness & Economics _xHuman Resources & Personnel Management. _2bisacsh _937878
650		7	_aBusiness mathematics & systems. _2bicssc _937879
650		7	_aSales & marketing. _2bicssc _920925
650		7	_aBusiness applications. _2bicssc _937880
650		7	_aPersonnel & human resources management. _2bicssc _937881
650		0	_aManagement science. _937882
650		0	_aIndustrial management. _937883
650		0	_aInformation technology. _937884
650		0	_aMarketing. _937885
650		0	_aPersonnel management. _937886
650		7	_aBusiness & Economics _xIndustries _xMedia & Communications Industries. _2bisacsh _937887
650		7	_aMedia, information & communication industries. _2bicssc _937888
655		4	_aElectronic books. _937889
830		0	_aSpringer texts in business and economics. _x2192-4333 _94915
856			_uhttp://online.fliphtml5.com/lluzx/tpgz/ _zЦахимаар унших
884			_aLDL ebooks ONIX to marcxml transformation using Record_Load-eBooks_Legal_Deposit_onix2marc_v2-1.xsl _g20181213 _kcom.springer.onix.9783319219905 _qUk
942			_2ddc _cEB