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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2004.Edition: 9th edDescription: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROMISBN: - 0072536861 (alk. paper)
- 0071214690 (international : alk. paper)
- 658.8/342/0973 21
- HF5415.33.U6 H38 2004
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Includes bibliographical references and indexes.
System requirements for accompying CD ROM.