Social media management : technologies and strategies for creating business value / Amy Van Looy.
Material type:
TextSeries: Springer texts in business and economicsPublisher: Cham : Springer, [2015]Copyright date: ©2016Description: 1 online resource (xix, 250 pages) : illustrationsContent type: - text
- computer
- online resource
- 9783319219905
- 3319219901
- 3319219898
- 9783319219899
- Business
- Social media
- Internet marketing
- Business -- Computer network resources
- Business -- Computer network resources
- Internet marketing
- Social media
- Business & Economics -- Information Management
- Business & Economics -- Marketing -- General
- Computers -- Electronic Commerce
- Business & Economics -- Human Resources & Personnel Management
- Business mathematics & systems
- Sales & marketing
- Business applications
- Personnel & human resources management
- Management science
- Industrial management
- Information technology
- Marketing
- Personnel management
- Business & Economics -- Industries -- Media & Communications Industries
- Media, information & communication industries
- 659.14/4 23
- HF5415.1265
| Item type | Current library | Call number | Status | |
|---|---|---|---|---|
Цахим ном
|
Эрдэм шинжилгээний номын сан | 659.14/4 | Available |
Academic
Includes bibliographical references and index.
Introduction.- Definitions, Social Media Types and Tools.- Social media Strategy and Return on Investment.- Online Advertising and Viral Campaigns.- SocialCustomer Relationship Management.- Search Engine Optimization.- Sentiment Analysis and Opinion Mining (Business Intelligence).- Social Network Data and Predictive Mining (Business Intelligence).- e-Recruitment.- Crowdfunding.- Legal andEthical Issues inSocialMedia.- Wrap-up.
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK). UkOxU
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. UkOxU
English
Online resource; title from PDF title page (SpringerLink, viewed September 24, 2015).