Customer Relationship Management : concept, strategy, and tools / V. Kumar, Werner Reinartz.
Material type:
TextSeries: Springer texts in business and economicsPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2018Edition: 3. ed. 2018Description: 1 online resource (xxv, 411 pages) : illustrationsContent type: - text
- computer
- online resource
- 9783662553817
- 3662553813
- Business
- Customer relations -- Management
- Leadership
- Big data
- Business and Management
- Big Data/Analytics
- Business Strategy/Leadership
- Big data
- Business
- Customer relations -- Management
- Leadership
- Business & Economics -- Industries -- Computer Industry
- Business & Economics -- Management
- Business mathematics & systems
- Business strategy
- Management science
- Business & Economics -- Customer Relations
- Customer services
- 658.812 23
- HF5415.5-HF5415.53
| Item type | Current library | Call number | Status | |
|---|---|---|---|---|
Цахим ном
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Эрдэм шинжилгээний номын сан | 658.812 | Available |
Restricted admission to print
Academic
CRM: Conceptual Foundation: Strategic CRM Today -- Concepts of Customer Value -- Strategic CRM: Strategic CRM -- Implementing the CRM Strategy -- Analytical CRM: Customer Analytics Part I -- Customer Analytics Part II -- Data Mining -- Using Databases -- Operational CRM: Software Tools and Dashboards -- Loyalty Programs: Design and Effectiveness -- Campaign Management -- Impact of CRM on Marketing Channels -- CRM Issues in the Business-To-Business Context -- Customer Privacy Concerns and Privacy Protective Responses -- CRM in Social Media -- Advances in CRM Applications: Applications of CRM in B2B and B2C Scenarios Part II -- Future of CRM
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK). UkOxU
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. UkOxU
English